In order to prop up the newly-released saloon range Mazda6 from Boxing Day, a multimedia ad campaign will be launched by Mazda Motors Europe.

The Mazda advertising campaign, which will be implemented all over 27 countries starting next year, make use not only of the traditional ad media but also of innovative means such as internet promotion. The new Mazda model boasts of its own website where vehicle enthusiasts from all over the globe can obtain information about it.

JWT is the advertising agency behind the compelling television and print advertisements that will be released for Mazda6. To support the traditional media, Mazda also asked help from respected internet solutions company Syzygy. Integrated online promotions and email marketing are to be provided by this internet expert.

The works of JWT and Syzygy will have a single theme. Both the traditional advertisements and the cyber promotions will aim to focus on the benefits of the new Mazda model. Some of the advantages that will be highlighted by the integrated marketing campaign are low carbon dioxide production and light weight.

“We are launching the all-new Mazda6 on the back of the momentum of the current car which has seen its market share increase over the last three years,” said Mazda UK Marketing Director Mark Cameron.

Mazda Motor Corporation makes an effort to maintain its sales performance by strengthening its “little and large models” combination.

The popular auto maker from Japan has been doing certainly well for almost five successive years now. With that, it wants to keep up its standing in the next twelve months. People from Mazda consider that the flourishing sales figures will keep on increasing once the CX-7 crossover and the new Mazda2 mini family hatch are released.

The Mazda 2

Model: Mazda CX-7
Engine: 2.3-litre turbo petrol
Power: 256bhp
0-62mph: 8 seconds
Fuel economy: 27.7mpg combined
Warranty: Three years/60,000 miles
Price: £23,960
On sale: Now

Since the Mazda2 appeared last September in various showrooms, it has been expected to top the list of most marketable marques. This Mazda bet definitely possess a lot of features that will endear it to motorists.

• Spacious interior
• Elegantly-designed cabin
• Parts for a more convenient driving such as wipers, cruise control, auto light, and climate control
• A styling kit that includes front sports bumper, roof spoiler, sports grille, side skirts
• 1.5-litre petrol engine

The CX-7

Model: Mazda2 1.5 Sport
Engine: 1.5-litre petrol
Power: 102bhp
0-62mph: 10.4 seconds
Fuel economy: 47.9mpg combined
Warranty: Three years/60,000 miles
Price: £11,799
On sale: Now

If the Mazda2 is the sweet and petite type, the CX-7 is the commanding big vehicle. With a brawny body high off the soil, this big automobile can provide passengers great outdoor views. Moreover, the CX-7 is ideal for rough road driving.

Source: dailyrecord.co.uk

Mazda Motor Corporation recently made known that it will present a general report of its management at the Tokyo Auto Salon 2008, which will be held from January 11 to 13 next year.

The automotive company will also put on view 15 of its customized automobiles during the Tokyo event. Included in the upcoming exhibit are Mazda models Demio and Atenza. Mazda intends to release these two models in the market in the coming 2008 spring. In addition, the Mazda display will also feature a speed concept vehicle designed by the Roadster and vehicle models which were produced by Mazda in cooperation with aftermarket auto parts brands DAMD and KENSTYLE.

Aside from management outline presentation and display of customized models, the event will include a demonstration of assembling and disassembling of the rotary engine.

Mazda Motor Corporation will soon be presenting an innovative concept model at the North American International Auto Show (NAIAS), together with the new RX-8. This new Mazda concept, which is named Furai Concept, will definitely catch the attention of the public.

Its wide-ranging group of customers who are interested in track-racing their automobiles is what Mazda wants to target using the Furai Concept. According to representatives from Mazda, in the United States, Mazda models are more used in road racing than other car racing brands. In view of that, the design of the Furai Concept model was derived from an ALMS race automobile. On the other hand, this new Mazda concept vehicle operates on ethanol fuel generated by British Petroleum.

Mazda’s North American Operations Design Head Franz von Holzhausen explained the new concept of the company. “Furai purposely blurs boundaries that have traditionally distinguished street cars from track cars,” said Holzhausen. “Historically, there has been a gap between single-purpose racecars and street-legal models- commonly called supercars- that emulate the real racers on the road. Furai bridges that gap like no car has ever done before.”

Another great thing about the Furai Concept of Mazda is its smooth “Nagare” design. This supposedly environment-friendly vehicle is also a winner when it comes to overall appearance. Its body boasts of aesthetic curves that will definitely make an impression on many automobile enthusiasts.

Mazda Motor Corporation recently released the new generation of Mazda6 at Sandyford Mazda, one of the local dealers of Mazda vehicles in Sandyford Business Park, South Dublin.

This Mazda automobile, which was formerly recognized as the Irish Car of the Year, was furnished with a first class make-over. It was given a very innovative design, superior craftsmanship, and a more vibrant road performance.

When it comes to appearance, the new generation of Mazda6 has been restructured with a lustrous yet sporty exterior. This new design definitely gives the new Mazda6 an athletic image, which is actually its edge over other vehicle models. To begin with, this latest Mazda6 is available in s actually its edge over ves the new Mazda6 an athletic image, which is actually its edge over other vehicle models. av availabl aaathree petrol engine models - 1.8 litre, 2.0 litre and flagship 2.5 litre. Each has five specification levels, including Sport SE & Z-Sport, Executive, Executive SE, and Sport. The level is determined by the engine grade of the vehicle.

Aside from maintaining a first-rate external appearance and driving performance,
the new generation of Mazda6 was also designed to uphold the comfort and convenience of passengers.

“Owners of premium family saloon cars demand top levels of comfort for everyday driving,” said Mazda Dealer Principal Bruce Soraghan. “The new Mazda6 offers five different equipment grades to suit drivers’ needs, with specification highlights including Dual Zone climate control, cruise control, Bluetooth phone compatibility, MP3 player compatibility and tyre pressure warning system.

Mazda aims to make every passenger comfortable inside the new Mazda6 during the entire trip by making the Mazda automobile more spacious. “In addition to the premium specification levels, the size of the Mazda6 has increased to offer more comfort as occupants avail of better head, leg and shoulder room in conjunction with a larger boot,” he added.

Sandyford Mazda offers 10 new Mazda6 body colors. By January 2008, it is expected that Estate, Diesel, and Hatchback versions will be available.

Mazda Motor Corporation recently confirmed that the much-awaited SCCA Mazda Cup will be sponsored by American men’s magazine Playboy. As part of Mazda’s marketing program, the 2008 SCCA Pro Racing Playboy Mazda MX-5 Cup will strive capture the interest of many male customers throughout the United States.

“We look forward to putting all of Playboy’s brand assets into high gear to leverage this initiative and reach racing enthusiasts and Playboy fans alike,” explained Playboy Vice President and Publisher Lou Mohn in a report.

The 2008 SCCA Pro Racing Playboy Mazda MX-5 Cup will begin with a bang through the Houston Frand Prix activity on April 25 to 27. It will end with the Mazda Raceway Laguna Seca on October 17 to 19. The major prize for the champion of this event will obtain a Mazda slot in the 2009 SCCA SPEED World Challenge Touring Car Championship. This SCCA SPEED package will be worth 250,000 dollars.

In addition, Mazda declared that there will be new stuff that viewers can look forward to in the 2008 SSCA Racing Cup. One is the series of Skip Barber MX-5 Cup vehicles. These racing cars will be shipped out of schools at Mazda Raceway Laguna Seca and Road Atlanta. “Additional locations are under study and will be added based upon customer demand,” said a representative from Mazda.

The special-edition of the Mazda Verisa model named “Stylish V” showed off its make-over package recently in Hiroshima, Japan.

This posh Mazda model wowed the crowd with features that are quite similar to the standard Verisa but are definitely given jazzed up quality. This special-edition package includes a cabin dressed in black leather and red fabric, black leather steering wheel with red stitching, exhaust pipe finisher, front fog lights, and fine exterior touches with elegant molding.

Another fantastic thing about this smartened up Mazda model is its “audio-less” feature.  “To best match each driver’s needs the Stylish V is equipped with two speakers and a space for a head unit in the center panel,” the Japanese auto company said.” The steering wheel is also free of remote control switches.” This new feature will definitely offer the vehicle owner more freedom to select options when it comes to installing audio. 

Furnished with1.5-liter DOHC engine and a four-speed automatic transmission, this refurbished compact Mazda vehicle based on the Verisa C model definitely won the hearts of many who saw its amazing makeover.  The automobile is sold at $14,795 for the front-wheel-drive version and at $16,500 for the four-wheel-drive version.

Details from Edmunds.com

Every Mazda vehicle takes pride in its precision-engineered Mazda Parts. These well thought of components for the automobile promotes the safety of the users as well as other motorists. Aside from the safety features, proper knowledge about driving is also a key element for an accident-free drive. For this reason, the Mazda North America and Mazda Raceway Laguna Seca have joined forces to work with the Skip Barber Racing School and the Monterey County Parks Department in order to educate young drivers in Monterey, California.

This Saturday, December 8, Mazda, along with the other groups, is slated to conduct a rare and affordable safe-driving clinic for the Monterey, Santa Cruz, and San Benito-based license holder teenagers, whose ages range from 17 to 21, at the established Mazda Raceway Laguna in Monterey.

“This program is a great example of the private sector and the public sector working together to benefit the local community” said John Pinio, who is Monterey County Parks Department’s director of parks.

Each interested participant only has to pay $199 compared to the established Skip Barber Racing School’s regular rate of $795. Students will be taught the necessary things to remember when driving, such as defensive dsriving, street awareness, and road etiquettes, among others. All these hands-on driving activities will be done at the infield paddock of the Mazda Raceway Laguna Seca.

This program is designed to expose new drivers to the techniques critical to true defensive driving, including emergency braking and emergency lane changes, car control skills practiced on the autocross, slide recovery skills practiced on the wet skid pad, and enhanced street awareness & road etiquette. All these activities are taught within the safe confines of the infield paddock of the world-famous Mazda Raceway Laguna Seca in Monterey, CA.

Information source is the PR Domain.

Mazda CX-9, which is the latest crossover utility vehicle from the Japanese automaker Mazda, has already established a decent number of followers in the United States as well as in Canada.

In spite of the burning $40, 000-tag price of the Mazda CX-9, more and more motorists in North America are still clamoring for this vehicle. To date, the economical SUV has already accumulated a total of 19, 630 units, where 3,000 were purchased last month, since its first appearance in the US market last March. With only a month left before the year closes, the automobile has successfully exceeded the company’s set goals.

Aside from being a hit for automobile owners, the Mazda CX-9, equipped with well-crafted Mazda Parts, was even recently hailed as the SUV of the year by the Motor Trend Magazine. Such recognition further placed this vehicle, which is laden with precision-engineered Mazda Parts, on the pedestal.

Conceptualized three years ago, the Mazda CX-9 was among the models that came from the company’s annual advancement activity program. Hiroshima (Japan), Frankfurt (Germany), and Irvine (California) are the research and development centers that are behind the program. The products of such program are geared toward particular markets, like the United States, for example.

“The CX-9 was originally supposed to be a minivan,” said Robert Davis, who is the Mazda North American Operations’ head of development and quality.

With such positive response for the Mazda CX-9 from its western market, the company is keen in coming out with more models that will only be available in the North America-based Mazda dealers.

Details from Auto Week and photos from Mazda USA.

For seasoned British racer Jonny Baker, winning is not everything as the experience also contributes much for a race to be remembered as something great. This is what he believed in after going home with trophies but instead took home valuable memories in Goodyear’s 2008 Star Mazda Championship held in Florida this last week.

At a young age of 23, Buckinghamshire-native Baker has always been on top of the league back in his country. In the UK Formula Ford Championship, he successfully pocketed an overall ninth and fifth spots in 2006 and 2005, respectively. In another event dubbed as the British Racing Drivers’ Club Single-Seater Championship, Baker bagged the silver for the Class B in 2004.

 Things had a different turn, however, in the Star Mazda. Baker suddenly became a new face in the crowd – in the Andersen Racing F2000 Team. Moreover, the young lad had to face far different tracks that trailed from the United States to the borders of neighboring Canada. At the end of it all, Baker came home empty-handed as he did not win in any races but despite of that, he still considered this Andersen Racing Team as one of the best he had in years.

“I learned an awful lot about myself this year, living in another country away from family and friends, but everybody at Andersen Racing made sure that I had the best year of my life,” said Baker. “Dan Andersen runs a very professional team that has a family-like core to it. If I were just here on my own it would have been a long year, but it wasn’t anything like that; the time just flew. The whole team is made up of an amazing bunch of people!”

Going beyond just driving the car was also one of the pointers Baker got through this experience. He learned a lot about Mazda Parts as he had to work closely with his engineers all the time.

For now, Baker is back in his homeland and continues to harness his skills on and off the racing track.

Details from Auto Racing Daily.