You know you’ve got something special on your hands when the item or product you have produces big numbers. In Mazda’s case, that special something is their 2007 Mazda Demio.

Since production started last 2007 and as of January 2008, the Mazda Demio, also known as the Mazda 2 overseas, has been produced 100,000 times. That’s how popular and in-demand this four-wheeled delight has been. Compared to its predecessors, the 2007 Mazda Demio is lighter by 100 kilograms and has a sturdier body thanks to the ultra-high tensile steel used. It’s because of these improved features that the 2007 Mazda Demio has been able to provide better fuel economy, superb driving performance and outstanding safety features.

Just like your regular sales pitch saying, “but wait there’s more,” that’s not the only achievement that’s making Mazda proud of its new baby. Just like a hot shot rookie, the 2007 Mazda Demio has managed to collect numerous acclaims and awards worldwide in just a short span of seven months. For starters, it has won eight awards in Japan, including the 2008 RJC Car of the Year award. Outside Japan, the 2007 Mazda Demio received twenty-three awards, from being voted New Zealand’s Car of the Year, to finishing in second place for the 2008 European Car of the Year award. The 2007 Mazda Demio also managed to snag five stars from the European New Car Assessment Program (NCAP) for providing adult occupant protection during the crash testing done, solidifying that its safety features are top-notch.

Because of these awards, sales for the 2007 Mazda Demio soared. Around 34,389 Demios were sold in six months in Japan, while sales in Europe skyrocketed to 311,247 units, the highest number Mazda has reached since 1991. China is also playing catch-up by ordering 578 units of the Demio Chiara during the end of January 2008. As you can see, Mazda must feel like a very proud parent as they watch their baby collect all these recognitions. I know I would.

Sources: Mazda, Top Speed

This entry was posted on Wednesday, February 20th, 2008 at 10:59 pm and is filed under Mazda 2, Mazda news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.