In order to prop up the newly-released saloon range Mazda6 from Boxing Day, a multimedia ad campaign will be launched by Mazda Motors Europe.

The Mazda advertising campaign, which will be implemented all over 27 countries starting next year, make use not only of the traditional ad media but also of innovative means such as internet promotion. The new Mazda model boasts of its own website where vehicle enthusiasts from all over the globe can obtain information about it.

JWT is the advertising agency behind the compelling television and print advertisements that will be released for Mazda6. To support the traditional media, Mazda also asked help from respected internet solutions company Syzygy. Integrated online promotions and email marketing are to be provided by this internet expert.

The works of JWT and Syzygy will have a single theme. Both the traditional advertisements and the cyber promotions will aim to focus on the benefits of the new Mazda model. Some of the advantages that will be highlighted by the integrated marketing campaign are low carbon dioxide production and light weight.

“We are launching the all-new Mazda6 on the back of the momentum of the current car which has seen its market share increase over the last three years,” said Mazda UK Marketing Director Mark Cameron.

Mazda Motor Corporation makes an effort to maintain its sales performance by strengthening its “little and large models” combination.

The popular auto maker from Japan has been doing certainly well for almost five successive years now. With that, it wants to keep up its standing in the next twelve months. People from Mazda consider that the flourishing sales figures will keep on increasing once the CX-7 crossover and the new Mazda2 mini family hatch are released.

The Mazda 2

Model: Mazda CX-7
Engine: 2.3-litre turbo petrol
Power: 256bhp
0-62mph: 8 seconds
Fuel economy: 27.7mpg combined
Warranty: Three years/60,000 miles
Price: £23,960
On sale: Now

Since the Mazda2 appeared last September in various showrooms, it has been expected to top the list of most marketable marques. This Mazda bet definitely possess a lot of features that will endear it to motorists.

• Spacious interior
• Elegantly-designed cabin
• Parts for a more convenient driving such as wipers, cruise control, auto light, and climate control
• A styling kit that includes front sports bumper, roof spoiler, sports grille, side skirts
• 1.5-litre petrol engine

The CX-7

Model: Mazda2 1.5 Sport
Engine: 1.5-litre petrol
Power: 102bhp
0-62mph: 10.4 seconds
Fuel economy: 47.9mpg combined
Warranty: Three years/60,000 miles
Price: £11,799
On sale: Now

If the Mazda2 is the sweet and petite type, the CX-7 is the commanding big vehicle. With a brawny body high off the soil, this big automobile can provide passengers great outdoor views. Moreover, the CX-7 is ideal for rough road driving.

Source: dailyrecord.co.uk

Mazda Motor Corporation recently made known that it will present a general report of its management at the Tokyo Auto Salon 2008, which will be held from January 11 to 13 next year.

The automotive company will also put on view 15 of its customized automobiles during the Tokyo event. Included in the upcoming exhibit are Mazda models Demio and Atenza. Mazda intends to release these two models in the market in the coming 2008 spring. In addition, the Mazda display will also feature a speed concept vehicle designed by the Roadster and vehicle models which were produced by Mazda in cooperation with aftermarket auto parts brands DAMD and KENSTYLE.

Aside from management outline presentation and display of customized models, the event will include a demonstration of assembling and disassembling of the rotary engine.

Mazda Motor Corporation will soon be presenting an innovative concept model at the North American International Auto Show (NAIAS), together with the new RX-8. This new Mazda concept, which is named Furai Concept, will definitely catch the attention of the public.

Its wide-ranging group of customers who are interested in track-racing their automobiles is what Mazda wants to target using the Furai Concept. According to representatives from Mazda, in the United States, Mazda models are more used in road racing than other car racing brands. In view of that, the design of the Furai Concept model was derived from an ALMS race automobile. On the other hand, this new Mazda concept vehicle operates on ethanol fuel generated by British Petroleum.

Mazda’s North American Operations Design Head Franz von Holzhausen explained the new concept of the company. “Furai purposely blurs boundaries that have traditionally distinguished street cars from track cars,” said Holzhausen. “Historically, there has been a gap between single-purpose racecars and street-legal models- commonly called supercars- that emulate the real racers on the road. Furai bridges that gap like no car has ever done before.”

Another great thing about the Furai Concept of Mazda is its smooth “Nagare” design. This supposedly environment-friendly vehicle is also a winner when it comes to overall appearance. Its body boasts of aesthetic curves that will definitely make an impression on many automobile enthusiasts.

Mazda Motor Corporation recently released the new generation of Mazda6 at Sandyford Mazda, one of the local dealers of Mazda vehicles in Sandyford Business Park, South Dublin.

This Mazda automobile, which was formerly recognized as the Irish Car of the Year, was furnished with a first class make-over. It was given a very innovative design, superior craftsmanship, and a more vibrant road performance.

When it comes to appearance, the new generation of Mazda6 has been restructured with a lustrous yet sporty exterior. This new design definitely gives the new Mazda6 an athletic image, which is actually its edge over other vehicle models. To begin with, this latest Mazda6 is available in s actually its edge over ves the new Mazda6 an athletic image, which is actually its edge over other vehicle models. av availabl aaathree petrol engine models - 1.8 litre, 2.0 litre and flagship 2.5 litre. Each has five specification levels, including Sport SE & Z-Sport, Executive, Executive SE, and Sport. The level is determined by the engine grade of the vehicle.

Aside from maintaining a first-rate external appearance and driving performance,
the new generation of Mazda6 was also designed to uphold the comfort and convenience of passengers.

“Owners of premium family saloon cars demand top levels of comfort for everyday driving,” said Mazda Dealer Principal Bruce Soraghan. “The new Mazda6 offers five different equipment grades to suit drivers’ needs, with specification highlights including Dual Zone climate control, cruise control, Bluetooth phone compatibility, MP3 player compatibility and tyre pressure warning system.

Mazda aims to make every passenger comfortable inside the new Mazda6 during the entire trip by making the Mazda automobile more spacious. “In addition to the premium specification levels, the size of the Mazda6 has increased to offer more comfort as occupants avail of better head, leg and shoulder room in conjunction with a larger boot,” he added.

Sandyford Mazda offers 10 new Mazda6 body colors. By January 2008, it is expected that Estate, Diesel, and Hatchback versions will be available.

Mazda Motor Corporation recently confirmed that the much-awaited SCCA Mazda Cup will be sponsored by American men’s magazine Playboy. As part of Mazda’s marketing program, the 2008 SCCA Pro Racing Playboy Mazda MX-5 Cup will strive capture the interest of many male customers throughout the United States.

“We look forward to putting all of Playboy’s brand assets into high gear to leverage this initiative and reach racing enthusiasts and Playboy fans alike,” explained Playboy Vice President and Publisher Lou Mohn in a report.

The 2008 SCCA Pro Racing Playboy Mazda MX-5 Cup will begin with a bang through the Houston Frand Prix activity on April 25 to 27. It will end with the Mazda Raceway Laguna Seca on October 17 to 19. The major prize for the champion of this event will obtain a Mazda slot in the 2009 SCCA SPEED World Challenge Touring Car Championship. This SCCA SPEED package will be worth 250,000 dollars.

In addition, Mazda declared that there will be new stuff that viewers can look forward to in the 2008 SSCA Racing Cup. One is the series of Skip Barber MX-5 Cup vehicles. These racing cars will be shipped out of schools at Mazda Raceway Laguna Seca and Road Atlanta. “Additional locations are under study and will be added based upon customer demand,” said a representative from Mazda.

The special-edition of the Mazda Verisa model named “Stylish V” showed off its make-over package recently in Hiroshima, Japan.

This posh Mazda model wowed the crowd with features that are quite similar to the standard Verisa but are definitely given jazzed up quality. This special-edition package includes a cabin dressed in black leather and red fabric, black leather steering wheel with red stitching, exhaust pipe finisher, front fog lights, and fine exterior touches with elegant molding.

Another fantastic thing about this smartened up Mazda model is its “audio-less” feature.  “To best match each driver’s needs the Stylish V is equipped with two speakers and a space for a head unit in the center panel,” the Japanese auto company said.” The steering wheel is also free of remote control switches.” This new feature will definitely offer the vehicle owner more freedom to select options when it comes to installing audio. 

Furnished with1.5-liter DOHC engine and a four-speed automatic transmission, this refurbished compact Mazda vehicle based on the Verisa C model definitely won the hearts of many who saw its amazing makeover.  The automobile is sold at $14,795 for the front-wheel-drive version and at $16,500 for the four-wheel-drive version.

Details from Edmunds.com