Mazda sees big earnings in the RP of China
Mazda, which is one of the established automakers in Japan, is very keen in coming out with new products in China in the next few years as the company sees this as an opportunity for bigger earnings in the republic as well as globally.
Three years from now, Mazda, which is behind the Supermini and Mazda 3, aims to triple its sales to a whopping 300,000 cars from this year’s decent 100,000 units. Such goal has really to be realized as the Republic of China comprises almost a fifth of Mazda’s sales worldwide. If things go as planned, the Japanese car company is set to enjoy about $1.6 million from its worldwide profit in 2010.
“China plays a vital role in boosting Mazda’s global sales not only because of its huge market potential but also because big markets such as Japan, European and United States have matured,” said Ozaki Kiyoshi, who is Mazda’s director and senior executive officer for businesses in China.
To date, sales of Mazda vehicles in China is doing very well. In fact, for the first six months of this year, revenues went as high as 78 percent that translates to already 41,000 vehicles.
To further establish the company’s future goals, it just gave a sneak peek to the media its new offering dubbed as the Mazda 2 sedan at the 5th China (Guangzhou) International Automobile Exhibition this month. Mazda 2, which will be made at the Ford Mazda Automobile Company’s Nanjing plant, is slated to be officially introduced in the first quarter of 2008. Moreover, this latest sedan is going to be one of the five vehicles that are set to come out in the market by 2010.
“With the launch of Mazda 2 sedan, we have broadened our product mix with a strong presence covering China’s mid-to-high class, economy cars and compact car segments,” said Yamada Noriaki, who is Mazda’s president and chief operating officer for operations in China.
Details from Shanghai Daily.