The automobile craftsmanship of Japanese is evident in the variety of concept cars currently displayed at the ongoing Tokyo Motor Show. The Mazda Premacy Hydrogen RE Hybrid is among the numerous latest finds in the event, which officially opened last October 24 at Chiba City’s Makuhari Messe.

Among the high-end Mazda parts the Premacy has, the hydrogen rotary engine stands out. Almost similar to a hybrid vehicle, this four-wheel machine from Mazda is powered by two sources. Instead of just running on gasoline, a special kind of water is also utilized for this vehicle to work. With these two sources working together, the production of that much needed horsepower is achieved efficiently. The electricity produced from the hydrogen combustion is the one used to make the motor parts of the engine work.

According to Mazda, the Premacy Hydrogen RE Hybrid is more efficient in terms of speeding up as well as burning the mixture inside the engine compared with the Mazda RX-8 Hydrogen. Aside from all those inner workings of the vehicle, the Premacy is more spacious and is capable of having as much as five people plus some cargos.

The Tokyo Motor Show, which is now on its 40th year, is not just a display of various concept vehicles as it also allow guests to have the first-hand driving experience with some selected cars, like the Mazda RX-8 Hydrogen RE. The event will be open until the 11th of November.

Japanese car ingenuity is evident in vehicles of Mazda, like the MX-5 sports car. The athletic sedan was in fact recently hailed as the ‘Best Drop-Top’ in this year’s Scottish Car of the Year awards.

For the second consecutive year, Mazda MX-5 was chosen by the Association of Scottish Motoring Writers (ASMW) for the said title. Stephen Park, who is the president of the ASMW, even gave a short but meaningful remark about MX-5’s notable qualities that made the award giving body choose this Mazda vehicle.

“The thrill of sports car driving with the added bonus of refinement, security and value for money,” said Park.

For over a decade, ASMW continuously scrutinizes every new model and gives awards to those deserving four-wheel machines. The Mazda MX-5, which followed the ‘tracks’ of the soft-top version, bested the other automobiles that were launched for past year for this year’s title.

“Believe it or not, there are more drop-top roadsters in the UK than anywhere else in Europe and Scottish motorists love them,” said Park. “The Mazda MX-5 Roadster Coupe is a worthy winner and proved its credentials by beating the new Audi TT Roadster to the top spot.”

With well designed and engineered Mazda Parts, the Japanese brand is considered as one of the favorite sports sedan maker in the United Kingdom.

Futuristic Mazda concept car designs are not the only things to watch out for in the Japanese automaker’s latest finds for this year’s Tokyo Auto Show as precision-engineered Mazda Parts, specifically the engines, are set to grace the said event.

Aimed to improve the production of cleaner vehicle power are the upgraded four-valve direct-injection gasoline-powered engine, a ‘clean diesel’ engine, and an improved Renesis rotary engine.

The 2-liter gasoline engine’s goal is to keep the high horsepower production as well as maximize the fuel consumption. With this type of engine, a safer emission can also be expected. On the other hand, the new Renesis rotary engine is set to back up the Hydrogen engine studies of Mazda.

Aside from the top-of-the-line engines, Mazda pioneered the Smart Idle Stop System in its concept cars. An engine that has not been used for a while will be restarted without using the electric motor. In this way, the Smart Idle technology brings in fuel straight into the engine cylinders and revs up the power plant more efficiently. Fuel economy improves to as much as 10 percent with this new Mazda technology.

These are just some of the latest and useful finds of Mazda for its vehicles.

Mazda is really serious about building stronger ties with its followers as the Japanese car company asks the public to send in their creative car design ideas for the Mazda 3 concept, which is slated for release 11 years from now.

To date, Mazda has already received more than a hundred artworks through the multimedia social networking site of www.facebook.com. Interested individuals can send in their Mazda 3 concept car designs through the Mazda Design Challenge account until the 24th of this month.

Among the hundreds of entries, registered Facebook users can participate in the poll and from there the top five designs will emerge. These five lucky and talented individuals will then have the rare chance of polishing their ideas with Mazda designers. On the last day of October until November 7, the Facebook users will have to choose the best Mazda 3 concept design. The hailed winner’s work will be displayed using clay on the Los Angeles Auto Show this November.

As Mazda’s way building of stronger ties with its patrons across the globe, the Japanese automaker will come out thrice a year with the Zoom Zoom magazine.

Just last month, Mazda has started publishing Zoom Zoom in five languages to cater its eight-country destination. Since the magazine is practically new, the company decided to only have Zoom Zoom available in Mazda dealerships in Japan only. For those dealer customers, the magazine can entertain them while waiting in Mazda lobbies or offices.

“With sustained worldwide growth over the past few years, it is more important than ever to broaden the dialogue with our customers and make them feel part of the Mazda family,” said Dan Morris, who is the senior managing executive officer in charge of marketing, sales, and service of Mazda. “We are thrilled to be able to bring our vision to the people that trust our brand in every corner of the world, articulating our message in ways that will make our customers experience Zoom-Zoom in every page.”

What makes Zoom Zoom different from other automobile magazines? Aside from carrying just the Mazda vehicles, this latest offering from the company will also highlight the activities of some Mazda owners. From seasoned racers, celebrities, politicians, and average people, about anyone who owns a Mazda vehicle can be featured in Zoom Zoom. Aside from the Mazda owner profiles, this glossy find will also have articles on the new Mazda parts, accessories, and special performance parts for the precision-engineered Mazda vehicles. For Zoom Zoom’s debut, Mazda rotary engine’s four decades in the industry is the cover story.

 All the Zoom Zoom mags will have about the half of the same contents while the remaining pages will be solely for the local Mazda happenings. In this way, each Zoom Zoom is unique and similar as to the other magazines distributed in other localities.

Clearly, the Zoom Zoom magazine is one of the paths taken by Mazda to promote its quality automobile finds and services across the globe.

The North Hill Mazda dealership in Calgary proved that size does not matter as this relatively small Mazda one-stop shop established its presence in the Western part of Canada as one of the leading distributor for the Japanese automaker’s quality vehicles.

For the past few months, North Hill Mazda has performed really well according to its manager Riaz Ali. The dealership owes its decent feat to its devoted employees, excellent customer handling, and strategic site, among others. Moreover, this place has an air of utmost comfort that draws a lot of enthusiasts and owners.

“We are not a big mega-store, but we are more of a cozy nice place to do business,” said Ali.

Another strategy being employed by the dealership is acquiring just the most prized Mazda collection. Among the top picks of the North Hill Mazda are the following: the six-seater Mazda 5, the favorite Mazda 3, and the rugged sport utility vehicles Mazda RX-8 and Mazda MX-5 Miata. The versatile range of the ‘Zoom Zoom’ vehicles provides an avenue for customers to choose the product that suit her or him best. Moreover, North Hill Mazda has a detailing center, where Mazda users can have their four-wheel machines customized.

In preparation of the much-anticipated 2008 Mazda roster, the North Hill Mazda is going to sell as much it can from this year’s models. Aside from the precision-engineered Mazda Parts, the dealership plans to slash off huge amounts to further entice motorists to go for the 2007 Mazda vehicles.

If North Hill Mazda continues its excellent work, there would be more Mazda owners in Canada in the years to come.

From an SUV pool consisting of 11 brands, which includes a Toyota Land Cruiser and a Nissan Rouge, the 2008 Mazda CX-9 proved its sport utility ruggedness as it was hailed as the top SUV for this year by Motor Trend magazine.

The latest medium-built vehicle from the Japanese automaker will be part of the November issue of Motor Trend, which is one of the longest running automobile magazines.

“We wondered if it would be possible for Mazda to inject its sports car DNA into their first-ever three-row crossover, a crossover that happened to be one of the largest in the lineup,” said Angus MacKenzie, who is the editor-in-chief of Motor Trend.

Mazda’s latest SUV offering boasts of high-performing Mazda Parts, like the six-cylinder 3.7-liter engine that is capable of producing as much as 273 ponies. In just 7.8 seconds, this mean four-wheel machine can jump from zero to 60 miles per hour.

Mazda 6 is just in time for Christmas shopping as this latest offering from the Japanese automaker comes out in dealerships worldwide this December.

The tag price of the new and improved Mazda 6 has yet to be disclosed halfway into November, according to the company behind the Zoom Zoom mantra. Meanwhile, Mazda has already released some details, which are mostly focused about the engine.

Among the notable Mazda Parts installed, the engines of the Mazda 6 are worth mentioning. Most of the specs distributed in publications focused on the power plants, which is available in either a diesel or a petrol-powered one. A Mazda 6 running on petrol (five-speed transmission gear box) can have either a 1.8-liter or a 2-liter engine. The car equipped with a diesel engine, which is partnered with a six-speed transmission, has a bigger engine compartments of 2-liter. The diesel engine is complemented with either a five-speed automatic shift console or a six-speed manual shift. This engine range has ponies playing around 119 to 140-horsepower.

For those hungry for a decent speed with more power, the Mazda 6 will suit the best because it is also available with a 2.5-liter turbocharged engine compared to the old Mazda 6’s 2.3-liter engine predecessor. Such auto part, which has a ceiling speed of 132 miles per hour via the six-speed stick shift, is capable of producing power as much as 168-horsepower. In just 8.3 seconds, this mean four-wheel machine can jump from zero to 62 miles per hour.

To best suit the taste of future owners, Mazda 6 will have three body types, which are the estate, saloon, and hatchback. Moreover, to take the vehicle up a few more notch, special add-on Mazda Parts like the bluetooth, a Bose sound system, or a satellite navigation system can be installed.

The Transport for London (TfL), which is a local government arm, is considering implementing a congestion charge that focuses on the vehicle’s emission. If such plan pushes through, it could increase the Mazda 2 Superminis’ popularity as motorists would likely go for diesel-powered engines, according to the marketing director of Mazda in the United Kingdom.

“Lots of cities are looking at rolling out a similar congestion charging scheme as London. If they choose the same model as the one London is proposing, where cars with Carbon dioxide emissions of less than 120g/km will be exempt, we expect there will be a growth in demand for the diesel,” said Mark Cameron.

A driver of a Mazda 2 Supermini, which has a minimum Carbon dioxide emission, does not have to pay anything whenever entering areas under the congestion charge law. Thanks to precision-engineered Mazda Parts, especially the 1.4-liter diesel-powered engine and air filter, the new Supermini is able to answer the requirement of the possible modified congestion charge. The Mazda 2 user can now get to go in and out of Central London for free. Those motorists that use noxious gas-emitting vehicles, like those that have petrol-powered power plants, however, have to pay certain amounts to pass through.

If buying a greener car, like the Mazda 2 Supermini, is out of the picture, one can just opt to use the public transportations, such as trains, buses, and cabs. Such solution, which promotes usage of the public means to travel, is actually one of the goals of the present congestion charge. The other goal is to prevent overcrowded London streets.

While the modified congestion charge is still in the works, drivers of private automobiles that are entering areas under the said law still have to pay certain amounts to get through.

It seems that everyone is looking forward on what Mazda has in store at the Tokyo Motor Show that will happen later this month. It is said that Mazda will showcase two of their most awaited cars at the Tokyo Motor Show. These cars are powered by rotary engines. The Taiki sports car and the Premacy Hydrogen RE Hybrid features a transversely mounted hydrogen rotary engine and is especially designed to run on hydrogen and petrol. Many people believe that these cars will pave the way to more environment friendly vehicles. And with the erratic price of fuel, having vehicles that is not that dependent on fuel is really something.

The Taiki is the fourth in the Nagare design theme. It is geared with the next generation Renesis rotary 16X engine. The main catch about the Taiki is its unique design. Many awaits it for it is Mazda’s attempt to capture the flow of air. The design itself serves as Mazda’s take on how air flows and it is inspired by the folds of the robes in ancient times. As for the Premacy Hydrogen RE Hybrid, it is run by a hybrid powertrain that has the capacity to convert energy from hydrogen combustion. By the name of the vehicle itself, we already know its main feature. It makes use of hydrogen in order to have the horsepower it needs. Through hydrogen combustion that is converted to electricity, the Premacy is able to provide power to the motor.

Aside from the Taiki and the Premacy Hydrogen RE Hybrid, the Tokyo Motor Show will also feature the Mazda 6 with large front and rear aero bumpers, a grille as well as side spoilers that give it a rather sporty look.